The PhotoHouse is the oldest photography shop in Israel.It was established in 1936 by photographer Rudi Weissenstein and his wife Miriam and has become one of Israel’s largest and most important private archives of historical photographs. Our unique collection consists of over 1 million negatives that document Israel’s both casual and historical moments from the 1930s-70s.
Our PhotoHouse was established in the heart of Tel Aviv, therefore Rudi’s camera was a silent witness to the development of Israel and particularly Tel Aviv. He photographed the developing construction of the city, parades and processions, art events, industry, cityscapes, cafés and cinemas, urban life, national propaganda, immigrant ships, portraits, street scenes, and more.
search photos by region in the country
The landscapes, plants and animals of the holy land
May 14, 1948
so many events happened here....here are some of them
Agriculture, establishing towns, pioneers, Hebrew labor, water towers, tower and stockade and more
All those little moments that make everyday life: cafe's, vacations, children and more
Music, theatre, film, fashion, architecture and cultural figures
portraits of people that portray the society in Eretz Israel
The photos that you'd probably like best!
Our favorite photos from within the archive
Photos that were colorized at our studio in 2015
Cool Retro Polaroid Magnets of various photos. Size: 8x9cm/ 3x3.5 Inch
Extra thick black&white poscards of select images. get your favorite image as a poscard!They can be framed or given as greeting cards. matte finish .size: 10x15cm/ 4x6inch
This sublime collection of early works by select Israeli photographers is the epitome of national genealogyand will enhance your archive collection of vintage and classic photography books. Including books on Rudi Weissensteinand other notable artists, this discerning collection of publications feature iconic Israeli images of a time gone by and bring to life famous and notorious events, atmospheres and lifestyles and truly capture the early days of the State of Israel.
Our posters are the perfect solution for any wall: printed on quality chromo paper, and depict historical momens,old days scenes or just of beautiful images, they are the nonchalant way to bright up any room.
New Sale! 2 posters only 29$
These coasters are so beautiful, you wouldn't want to put your cups on them!A variety of sets of 4 Coasters with vintage photos ,Glossy finish, Durable and strong, Size: 9X9 cm/ 3.5X3.5 inches
Soft cover beautiful notebooks with an old photo cover combined with fun patterns. 40 pages, lined, cream color pages, 15X21 cm/ 6x8inch
The Bookmarks that will make you want to read again! Colorful fun bookmarks with photos and inspiring quotes. laminated matte cromo paper, 5x18cm/2x7 inch
No event is ever complete until you've added a card with your warmest wishes...our cards use images from within the archive with colorful and fun patterns.
A wonderful solution for having your favorite images in front of you, without having to frame them. Mix and match them to create a beautiful little area in your house. hand made from birch wood, simple and elegant.Exclusive design to The PhotoHouse, 3 different sizes
Quality bags with some of our beloved photos in colorful new designs
Special processing of archive images. Combine images with a colorful background
Five most perfect gift packages on huge discounts
The PhotoHouse is Israel's oldest photography store, offering a huge selection of old pictures of Israel and its fascinating history.
On the occasion of the TLV Festival, which will take place
on February 7-20, a selection of photos about love at special prices:
A4 - will cost 100 NIS (150)
A3 - will cost 200 NIS (250).
Don't miss our + + + S P E C I A L T R E A T + + +
30% off on the selection of products on the site, with zappa love coupon code.
We opened a new pop-up shop in the Jaffa Art Salon.
You can see our best products
write a postcard and send it
watch an animated installation
and enjoy an inspiring atmosphere.
Jaffa Salon of Art
On Friday after Independence day, for only a few hours:
Up to 70% off
Our photography books section has been added lately many new books from leading publishers and exciting photographers.
This week some new photography books by the German publisher Kehrer. one copy only of each book. come and find yours!
Exclusively on our store on 5 Tchernichovsky St. Tel-Aviv
By Ben Peter
A 26-year-old man, what does he know? Decides to get up and leave. In fact, he is called. The year is 1936 and he has one camera and many fantasies. Even back when he worked at a newspaper in Vienna he imagined how he would build his photo archive, in Palestine – a rather strange word.
Continue reading on Haaretz photography blog
The first tour of "The Photography Trail"
Curious about our archive? From now on you can get to know it better and hear all the secret stories from within it by joining our new tour.
In the 1930s, many PhotoHouses flourished in Tel Aviv, where dozens of photographers set out from in order to document the vigorous events in the city emerging from the sand dunes and throughout Israel. Historical events and daily events, the nation's leaders and new immigrants, all were photographed and their image became part of the Zionist enterprise.
On this tour we will meet old Tel Aviv through the eyes of Rudi Weissenstein and the story of our PhotoHouse, "Pri-Or" , which continues to exist until today and is operated by Rudi's family.
Length of the tour: 1.5-2 hours
The tour is guided by The PhotoHouse's Archivist, Michal Minsky and is a collaboration with Talking Art- Contemporary art tours in Israel.
Private tours can be booked in Hebrew and English.
Photos from the tour
On June 7, the thrilling new book launch of 'Rudi' was held at Photobastei Photography Gallery in Zurich, Switzerland.
The event was accompanied by a conversation with Ben Peter and Anna-Patricia Kahn of °CLAIR Gallery, which represents us in Europe and co-edited the book. they shared with the audience the challenging process of selecting the images for the book and producing it .
The book reveals a less familiar aspect of Rudi Weissenstein and his photographs, and offers a personal and unique perspective in photographs that have not been exposed to the public before.
The book is now available online>
For independance day, Ynet, Israel's leading news website, wrote this fascinating article about youth life in Israel in the state’s first decade, that was characterized in a confusing reality of shortages and new hope.
We were honored to be chosen to supply the visual materials for this extraordinary and informative article.
For the full article>>>
Our annual Flash Sale is here, and you can't miss it!
♦ Dozens of items up till 99- NIS
♦ Exhibition prints for cost price
♦ one pieces
first come, first win!
5/5 |10:00-14:00 | 5 Tchernicovsky St. Tel-Aviv
The archive is celebrating 80 years in a new exhibition. Opening on February 16, 2017.
The Dov Hoz Community Center in Tel Aviv is hosting The PhotoHouse and introducing a new show of our photographs, taken by Rudi at the location of the Dov Hoz center in the 40s, when the building operated as the mythological “Beit Tseirot Mizrachi”- a home crafts school for young women.
The PhotoHouse invites you to a Back To School celebration!
New and senior students, on the last week of summer vacation, you are welcome to be photographed at our studio and have your picture on a costume made notebook cover!
So.. what is included?
- Photography session at our studio
- A custom-made notebook starring you
- Files of selected photos - sent to your email
- Price: 49 NIS
- Dates: August 28-29, 2016
call 03-5177916 to sign up and join the event!
To the event on Facebook
Once in a decade or so, we go crazy and offer ridiculous prices on samples, overstocks, one off pieces and all sorts of steals we have left in stock.
come as early as possible- first come first serve!
Friday, May 13, 10:00-14:00
Come and experience our annual Purim studio photography sessions!
The experience includes :
A professional photo session
Sending the files by email
2 A5 size quality prints
Price : 49 Nis per person
Thu 24.3 10:00-18:00
Fri 25.3 10:00-14:00
Sat 26.3 : 10:00-18:00
limited Capacity | Please reserve in advance
Tel: 03-5177916 | [email protected]
see photos from the event
So you still haven't got anything from us?!
" You'll return home not just with a gift, but with an experience"
to full article (in Hebrew)
Wondered how we make our quality prints?
We use Fine Art premium papers and pigment printing technology that preserves photographs in an archival level for decades... The image stability of pigment printing is superior to that of any other method of printing, including traditional silver-halide. It is the best technique for retaining image integrity and creates an exact match of a traditional piece. It is mostly used by museums, galleries and art collectors.
Lately we received a new printer, that allows us to print even larger photos.
Wishing you all a happy new jewish year!
Especially and only for this weekend, we will display an exhibition of color photographs, originally taken in black and white by Rudi Weissenstein in the 1940`s, and brought to life in color by the artist Michelle Armel.The colorization offers a new perspective on some iconic photographs and the urban space in Tel Aviv of days gone by.
Click here to see all city events during this weekend
On Wednesday & Thursday, 4-5.3/15 , we'll be holding a Purim studio photography event !
This Purim we decided to recreate the experience of a Purim studio photography set, which in the past was the central day of the year when Tel Aviv's children came to our photo studio to be photographed , all dressed up in their costumes.
The studio will be open for two days only! This is a unique opportunity to experience Purim studio photography of as was done in Little Tel Aviv.
Photography session includes:
2 quality prints, printed on the spot
the 2 photo files sent by email
An option to purchase a matching hand-made framework for 30% off
We are waiting for you with Purim songs, funny atmosphere and other treats, so if there might be some waiting time, it'll pass by with pleasure.
No appointment necessary, just arrive:
Wed, 4.3: 10: 00-17: 00
Thu, 5.3: 10: 00-17: 00
Price: 49 per person.
Of course, parents are welcome to have a photography session as well.
In addition, only in the event days, there'll be 20% discount on all products in the store!
The Annual LunchBox Press books sale is hosted here!
5 Tchernichovsky St. Tel Aviv
30% off all our food images; prints, notebooks, magnets and posters
Up to 50% discount on food books published by LunchBox
Up to 30% off the good things and the wines of Goodies Deli
Snacks and surprises. Looking forward to seeing you!
click here to see facebook event
from all our team
come and pose for our camera before getting back to school, and see how you used to look like!
it will be possible to arrive anytime during these three days 27-30.8.2014
Click here and check out all of the cute kids and their parents who had their photos taken !
Want to know how you used to look like in the past? join us for an enchanted weekend of old school studio photography! a 3 day studio that we establish especially for "Open House Tel Aviv 2014" events. the photoshoot is personal and includes dressing in vintage clothing and accessories.
see the results of the photography event!
join us for the celebration of Miriam Weissenstein's 100 anniversary with a special screening of the movie "Life in Stills" at Tel Aviv Cinemateque!
now that the National Library of Israel has begun the digitization process of the archive, new negatives are being discovered. Here are a few exciting ones that we found!
browse through our photos on Israel National Library website
For a year and a half now, Pri-Or PhotoHouse has been relocated to Tshernichovsky 5. And although Tshernichovsky has become a chic and cozy location, the dream of going back to Allenby 30 is still strong and will most likely happen in the next two years when construction is complete. Since Ben Peter began working with his grandmother, Miriam Weissenstein at the PhotoHouse, one of his goals has been to preserve his grandfather’s archive of one million negatives through digitization. On November 27, 2012, Pri-Or PhotoHouse that stood at Allenby 30 for 70 years was torn down, and that same day, a contract was signed with the National Library of Israel to preserve the archive. This marked a very symbolic and heartfelt day for Pri-Or PhotoHouse.
Join the event in facbook
have a happy new jewish year
join us for the opening party of our store in its new location! we'll be waiting for you with drinks, good music and sale itemes. see you