The Israel That Will Never Return
By Ben Peter
A 26-year-old man, what does he know? Decides to get up and leave. In fact, he is called. The year is 1936 and he has one camera and many fantasies. Even back when he worked at a newspaper in Vienna he imagined how he would build his photo archive, in Palestine – a rather strange word.
Excited to launch our new tour
The first tour of "The Photography Trail"
Curious about our archive? From now on you can get to know it better and hear all the secret stories from within it by joining our new tour.
In the 1930s, many PhotoHouses flourished in Tel Aviv, where dozens of photographers set out from in order to document the vigorous events in the city emerging from the sand dunes and throughout Israel. Historical events and daily events, the nation's leaders and new immigrants, all were photographed and their image became part of the Zionist enterprise.
On this tour we will meet old Tel Aviv through the eyes of Rudi Weissenstein and the story of our PhotoHouse, "Pri-Or" , which continues to exist until today and is operated by Rudi's family.
Length of the tour: 1.5-2 hours
The tour is guided by The PhotoHouse's Archivist, Michal Minsky and is a collaboration with Talking Art- Contemporary art tours in Israel.
Private tours can be booked in Hebrew and English.
Exciting Book Launching in Zurich
On June 7, the thrilling new book launch of 'Rudi' was held at Photobastei Photography Gallery in Zurich, Switzerland.
The event was accompanied by a conversation with Ben Peter and Anna-Patricia Kahn of °CLAIR Gallery, which represents us in Europe and co-edited the book. they shared with the audience the challenging process of selecting the images for the book and producing it .
The book reveals a less familiar aspect of Rudi Weissenstein and his photographs, and offers a personal and unique perspective in photographs that have not been exposed to the public before.
YNET article with our photos
For independance day, Ynet, Israel's leading news website, wrote this fascinating article about youth life in Israel in the state’s first decade, that was characterized in a confusing reality of shortages and new hope.
We were honored to be chosen to supply the visual materials for this extraordinary and informative article.
The archive is celebrating 80 years in a new exhibition. Opening on February 16, 2017.
The Dov Hoz Community Center in Tel Aviv is hosting The PhotoHouse and introducing a new show of our photographs, taken by Rudi at the location of the Dov Hoz center in the 40s, when the building operated as the mythological “Beit Tseirot Mizrachi”- a home crafts school for young women.
Back To School at The PhotoHouse!
The PhotoHouse invites you to a Back To School celebration!
New and senior students, on the last week of summer vacation, you are welcome to be photographed at our studio and have your picture on a costume made notebook cover!
So.. what is included?
- Photography session at our studio
- A custom-made notebook starring you
- Files of selected photos - sent to your email
- Price: 49 NIS
- Dates: August 28-29, 2016
call 03-5177916 to sign up and join the event!
Purim Studio Photography event! 24-26.3
Come and experience our annual Purim studio photography sessions!
The experience includes :
A professional photo session
Sending the files by email
2 A5 size quality prints
Price : 49 Nis per person
Thu 24.3 10:00-18:00
Fri 25.3 10:00-14:00
Sat 26.3 : 10:00-18:00
limited Capacity | Please reserve in advance
Tel: 03-5177916 | email@example.com
Saloona website chose us as one of the 5 best gift shops in Tel-Aviv!
So you still haven't got anything from us?!
" You'll return home not just with a gift, but with an experience"
We have a new printer!
Wondered how we make our quality prints?
We use Fine Art premium papers and pigment printing technology that preserves photographs in an archival level for decades... The image stability of pigment printing is superior to that of any other method of printing, including traditional silver-halide. It is the best technique for retaining image integrity and creates an exact match of a traditional piece. It is mostly used by museums, galleries and art collectors.
Lately we received a new printer, that allows us to print even larger photos.
OpenHouse Tel-Aviv weekend 14/5-16/5: Colorized Photos at The PhotoHouse
Especially and only for this weekend, we will display an exhibition of color photographs, originally taken in black and white by Rudi Weissenstein in the 1940`s, and brought to life in color by the artist Michelle Armel.The colorization offers a new perspective on some iconic photographs and the urban space in Tel Aviv of days gone by.
Purim studio photography event !
On Wednesday & Thursday, 4-5.3/15 , we'll be holding a Purim studio photography event !
This Purim we decided to recreate the experience of a Purim studio photography set, which in the past was the central day of the year when Tel Aviv's children came to our photo studio to be photographed , all dressed up in their costumes.
The studio will be open for two days only! This is a unique opportunity to experience Purim studio photography of as was done in Little Tel Aviv.
Photography session includes:
2 quality prints, printed on the spot
the 2 photo files sent by email
An option to purchase a matching hand-made framework for 30% off
We are waiting for you with Purim songs, funny atmosphere and other treats, so if there might be some waiting time, it'll pass by with pleasure.
No appointment necessary, just arrive:
Wed, 4.3: 10: 00-17: 00
Thu, 5.3: 10: 00-17: 00
Price: 49 per person.
Of course, parents are welcome to have a photography session as well.
In addition, only in the event days, there'll be 20% discount on all products in the store!
30% off all our food and beverage images Friday
The Annual LunchBox Press books sale is hosted here!
5 Tchernichovsky St. Tel Aviv
30% off all our food images; prints, notebooks, magnets and posters
Up to 50% discount on food books published by LunchBox
Up to 30% off the good things and the wines of Goodies Deli
Snacks and surprises. Looking forward to seeing you!
back to school photography event!
come and pose for our camera before getting back to school, and see how you used to look like!
it will be possible to arrive anytime during these three days 27-30.8.2014
old school studio photos event!
Want to know how you used to look like in the past? join us for an enchanted weekend of old school studio photography! a 3 day studio that we establish especially for "Open House Tel Aviv 2014" events. the photoshoot is personal and includes dressing in vintage clothing and accessories.
From within the Archive
now that the National Library of Israel has begun the digitization process of the archive, new negatives are being discovered. Here are a few exciting ones that we found!
A Symbolic Day at Pri-Or PhotoHouse
For a year and a half now, Pri-Or PhotoHouse has been relocated to Tshernichovsky 5. And although Tshernichovsky has become a chic and cozy location, the dream of going back to Allenby 30 is still strong and will most likely happen in the next two years when construction is complete. Since Ben Peter began working with his grandmother, Miriam Weissenstein at the PhotoHouse, one of his goals has been to preserve his grandfather’s archive of one million negatives through digitization. On November 27, 2012, Pri-Or PhotoHouse that stood at Allenby 30 for 70 years was torn down, and that same day, a contract was signed with the National Library of Israel to preserve the archive. This marked a very symbolic and heartfelt day for Pri-Or PhotoHouse.