The history of Shana Tova cards


Nowadays, with the deployment of the New Year we send a generic Happy New Year message via WhatsApp or email, but for decades it was customary in Israel and the Diaspora to send Happy New Year letters that were an integral part of popular culture.

The New Year Letters were a platform that reflected what was happening at that time and dealt with issues that were an integral part of the daily life of the Jewish people.

In this lecture we will embark on a visual journey saturated with kitsch and glitter and review the history of New Year's letters from their birth in Europe in the mid-19th century to the 90s of the previous century: where was the custom born? What were the prevailing images? What did the Israel Post do in order not to collapse during the new year and how did the singer Madonna fit into the custom?